The best display ads are capable of attracting readers attention, educating them about your company and leaving them with a convincing message. Each year, independent firm Readex Research conducts an Ad Perception Survey of LubesnGreases readers to learn what they find attention-getting, informative and believable.
Participating advertisers get the full report and can use the information to strengthen their engagement with our readers. This confidential, anonymous survey asked participants to consider our January print edition.
The highest scoring ads in the January 2019 issue are Calumet Specialty Products Partners for most attention-getting, Chevron Phillips Chemical for most informative and Phillips 66s Pure Performance Base Oils for most believable. Congratulations to all of the creative teams involved in producing these ads!
The Readex survey also allows us to analyze how readers interact with our magazine each month. This time, we learned that:
94 percent of readers take some action as a result of what they read in our articles or columns, a consistently outstanding number from year to year.
Almost 7 out of 10 readers take action based on the ads they see in LubesnGreases.
Three quarters of readers spend at least half an hour with a typical print issue, and the average reading time is nearly an hour.
More than half of readers said they share their copy with at least one other person.
The Readex survey ensures that we stay on the right track and continue to give you the kind of reliable, in-depth content that you want and need. Thank you to all of our readers who participated in this survey!
If you want to see how your ads measure up, be sure to secure a place in the next analyzed issue. Contact Megan Matchett at megan@LubesnGreases.com, Matt Rogers at mrogers@LubesnGreases.
com or Dave Stanworth at dstanworth@
LubesnGreases.com.
Howard Briskin
HBriskin@LubesnGreases.com