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August 23, 2019

Volume 6 Issue 34

Using Social Media to Market Lubes in China

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WeChat has been an effective tool to boost sales in China’s changing lubricants market – especially among younger customers – for one lube distributor in Chengdu, Sichuan province, a company official said at an event earlier this week in Xi’an, Shaanxi province. read more

Quicker Rollout Possible for GF-6 in AMEA

Compared to previous engine oil standards, Asia, Middle East and Africa regions may see a quicker rollout of ILSAC GF-6 following its launch in North America next year, a consultant told an industry conference in Mumbai last month. read more

Outlook Robust for Transformer Oil in India

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The outlook for transformer oil demand in India remains robust because of expected growth in the country’s power demand and the government’s focus on boosting power generation and distribution, an industry insider said at a conference in Mumbai earlier this month. read more

Briefly Noted

Jesper Sorensen was promoted to managing director of KPI Bridge Oil Singapore, a trader and broker in marine lubricants.

Correction

The lubricant demand volume amounts in the Aug. 16 article, “Japanese Lube Demand Forecasted to Fall,” were initially in liters instead of metric tons. The article was updated to reflect metric ton volume amounts.