The best display ads are capable of attracting readers’ attention, educating them about your company and leaving them with a convincing message. Each year, independent firm Readex Research conducts an Ad Perception Survey of Lubes’n’Greases readers to learn what they find attention-getting, informative and believable.
LNG Publishing Company
President & Publisher
Howard Briskin is president of LNG Publishing Co., joining the firm in 2013. In this role, he is focused on building the strong operational structure that will support a growing company.
Prior to LNG, Briskin was chief operating officer of Greenberg Quinlan Rosner Research (GQRR), a world class international political polling firm. Briskin developed European and Latin American subsidiary companies for GQRR in addition to maintaining full control of world operations. Briskin holds an MBA in finance from George Washington University.
API Group II base oils seem to be dominating the limelight these days. (See Page 30 for a feature on the Group II market.) But a subset of these oils, referred to as Group II+, is lurking in the wings, waiting for its moment to shine.
We recently received an email from one of our readers expressing his enjoyment for a particular article and his enthusiasm for the rest of the publication. I cannot emphasize enough how letters like these boost our already happy team’s morale and puts a spring in their steps.
Those concerned about a future of quickening electric vehicle uptake can cast their eyes to Norway, the leader in battery-powered cars per capita and passenger car market share.
There’s no doubt that the way oil marketers have conducted business is being challenged by numerous emerging trends. Better fuel economy and emissions reductions are the usual suspects, but achieving these requires a look at technologies rolling into the market that are changing oil consumption patterns.
Welcome back after the holiday season to the first edition of 2019. What can you expect from Lubes’n’Greases EMEA in the coming year? Certainly, more great features in the monthly magazine.
Talk of tariffs has been swirling around the global marketplace, with lubricant manufacturers, additive suppliers and base oil producers caught up in the speculation.
We don’t just report on industry trends, we’re keeping up with them ourselves—trends like digitalization for easier, more immediate access to information.
In every industry conference, lubricant company boardroom and design workshop of carmakers from Stuttgart to Shanghai, talk of vehicle electrification is everywhere. While some industry voices predict that the death of engine oils will soon be upon us, others are focusing on the new opportunities that the uptake of hybrid and full electric vehicles is already bringing to our industry.
It seems that talk of vehicle electrification is everywhere. While some predict that the death of engine oils will soon be upon us, others are focusing on the new opportunities that the uptake of hybrid and full electric vehicles is already bringing to our industry.
Third in our yearly lineup of data product supplements to the magazine, the Nonconventional Base Stocks Guide from Lubes’n’Greases is included alongside this issue for print readers and will also be mailed to digital subscribers in the United States and Canada.
The results of the 2018 advertising readership survey are back and our hats are off to the creative teams who created the most successful campaigns. The top-scoring ads this year are ExxonMobil Chemical for both the most attention-getting and most believable, and Chevron Phillips Chemical for the most informative.
Global grease production continued at a steady pace last year, totaling 2.5 billion pounds, down just 0.4 percent from 2016, according to the National Lubricating Grease Institute’s recently released 2017 Grease Production Survey Report.
EMEA Base Stock Guide wall chart now available from Lubes'n'Greases.
ExxonMobil will sell its refinery in Augusta, Italy, which includes a 730,000 metric-tons-per-year API Group I base oil plant. Global Guide to Base Oil refining for 2018 now available.