August 2, 2017
Volume 17 Issue 52
Summit Targets the Value of Quality
Lubricant sales and marketing maven Maura Schreier-Fleming will give the keynote address at the first-ever Petroleum Quality Institute of America Summit, coming Sept. 14 to the Cleveland, Ohio, area. A longtime lubricants expert with Mobil and Chevron and now head of the training and consulting firm Best@Selling, she will share the “Secrets of Selling Value Over Price,” as part of a targeted program that will cover quality assurance, lubricant sales trends and technical specifications, product labeling claims, and regulators’ growing scrutiny of sub-standard lubricants in the marketplace.