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April 19, 2017

Volume 17 Issue 52

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U.S. Retail Sales Lag Ad Spend

Less than half of do-it-yourself consumers report purchasing motor oil on promotion at auto specialty retailers in the United States, according to a recent study conducted by NPD Group. At the same time, promotional activity for motor oil was up in 2016, with 14 percent more in-store circular motor oil advertisements compared to 2015.