Off a bustling street in downtown Chengdu, car maintenance customers lounge on leather sofas, sipping freshly brewed Jasmine tea or full-bodied Merlot. At this V-Kool quick lube, your oil change is your ticket to relax.
Chinas automotive lubricants suppliers have increasingly turned to aftermarket channels such as oil change workshops to gain market share as nationwide overcapacity continues, an industry insider told a conference in Shanghai.
On a recent Friday afternoon in the downtown district of Jiangsu provinces capital city, Nanjing, several customers strolled through Chinese retailer Suning Commerce Groups first auto supermarket," without realizing that the new type of store offered numerous options for buying lubricants.
Totals subsidiary in Pakistan recently launched a mobile, on-call oil change service for car owners in Karachi.
Chinas and Indias car parcs - already two of the worlds largest - will double by 2023, a new study predicts. As lubricants volumes boom, providers must cope with each nations idiosyncrasies to effectively distribute through their aftermarket service channels.
The growing popularity of app-based, on-demand oil change services in Indonesia gives lubricant marketers a new channel of distribution into second- and third-tier cities where consumers may not have easy access to physical workshops.
Japans JXTG Group will convert all of its 2,800 Esso- and Mobil-branded fuel stations in the country to Eneos by 2020, but will continue selling ExxonMobil lubricants at all locations, the companies told Lube Report Asia.
Bucking the trend of on-demand, on-location mobile oil change services commonly offered in Indonesia, Pertamina Lubricants said its having success drawing customers to its itinerant service truck that it stations in various high-traffic areas.
Russia's Gazpromneft-Lubricants is entering China with a strategy of using quick lube centers to sell premium lubricants.